What Is Web Media Online Advertising?

What are interesting problems for a Master's thesis on web and media?

• I am a Marketing student passionate about media. I'd like to write a thesis linking web and media but I am hesitating between several issues. I'd love to hear your feedbacks or ideas on potential interesting aspects of the web and media to look at in a Master's thesis. - How should a print media migrate partially/fully to the web ? -How to organize the team, the information, the marketing, target the readers, pay wall or not, advertising ... - The future of smart tv (connected tv) how to works, its possibilities, how to make it appeal to consumers

• Answer:

  I have one for you: What is the ROI on new media? The traditional method of in-home sample measuring for TV is completely irrelevant in today's culture of screens everywhere. While all this new media, and the channels on which they reside, there is a burning desire to understand the value of impact. This is incredibly important because it all boils down to money. A marketing department must understand two things: Where the audience is, and the return on the investment of sending messages to that target. These two things have largely gone unanswered. Granted, this is more of marketing question, but it's at the top of mind for everyone in this industry.