What is record company marketing?

What kind of background do I need for a marketing job, in emerging markets, for a large CPG company like Proctor & Gamble?

• My dream job is to pilot products in emerging markets for a great CPG company. For example, P&G used lean startup methods to create a market for Tide in India. I don't have the traditional background that most marketers at P&G have. I have 14 years' marketing experience, but just 4 years in CPG marketing, for a niche brand. I was a GM and the brand achieved record-setting growth, but it's a small brand. I don't have an MBA. Do l have any chance?  (article on Tide in India - http://www.innovationresource.com/wp-content/uploads/2012/07/%C3%A2%C2%80%C2%9CHow-PG-Tripled-Its-Innovation-Success-Rate-Harvard-Business-Review.PDF%C3%A2%C2%80%C2%9D.pdf)

• Answer:

  You won't have a chance if you don't apply, that's for sure. In my 7 years at P&G, I worked with people from all kinds of professional backgrounds - former soldiers, teachers, scholars, athletes, as well as many MBAs.  Some were great, some weren't.  P&G is looking for people who can lead, collaborate with others, understand consumers, and generate new ideas.  The world has changed.    P&G's struggling to grow revenue.  Operating in the same old ways won't get the company the new ideas that it needs to drive sales.  Having a "traditional background" often isn't a strength any more. So, give it a shot.  One more pro tip: make sure you spell Procter correctly in your cover letter even though you didn't do so in the question :)