What are tips on attracting visitors to a website?

How do we value a price comparison website in UAE (GCC) that is generating around 100,000+ unique visitors and 250,000+ pageviews a month?

• One website that my friend has been working on the side as a startup is now attracting more than 100,000+ unique visitors and 250,000 pageviews a month. All of this has been achieved in the past 9 months with only 1-2 resources.  Entire traffic is coming through SEO. Its a price comparison website for electronic items for UAE (more GCC countries to follow). It currently generates around $1,500 a month through a combination of adsense + featured ads of online sites. His monthly expense is around $1000 to maintain the website. If you were to value this website; how would you value it? People are interested to buy 25% equity in this startup; for how much should he sell it for? How can he raise money for startup to fuel additional growth in the business? If he raise money; how he should value his business?

• Answer:

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