How do I become a digital marketing manager from simply being a marketing manager?

Some good resources you can go through: The Beginners Guide to Online Marketing http://www.quicksprout.com/the-beginners-guide-to-online-marketing/ SEO Beginners Tips: http://www.slideshare.net/MobStac/getting-started-with-seo-25911829 The Advanced Guide to SEO http://www.quicksprout.com/the-advanced-guide-to-seo/ Email Marketing: http://blog.kissmetrics.com/beginners-guide-email-marketing/ Social Media: http://www.socialmediaexaminer.com/getting-started/ I've been working in Digital Marketing/ App Marketing for  5+ years. Hope this helps!

Ok, it's been a long time since I have looked at Digital Marketing. However I do have some knowledge about it. I cannot suggest ways in regards to courses. However, as a digital native there aren't that many differences in regards to traditional marketing with the exception of: 1) The intricate social networks and public nature of them can quickly and profoundly effect your brand image and product in a matter of hours. 2) This means 1-way forms of communication are not good ways to engage online. Engagement actually means engagement online. Ignoring customers, hubris towards customers is asking for a potential crisis of trust. So, aside from brand and all the other areas of marketing communication is important. There are several cases of crises because of online media - such as the notorious song about American airlines breaking a guitar and their poor response. They eventually responded after over 1 million hits on youtube. 3) Understanding social networks. While viral marketing is not greatly understood you can consider a couple of factors. Such as humour, interest, ability to relate. You can use these as some factors in creating viral videos. Finally consider "sharability" if you did not work in your role, and you were detached from the company would your image or video be worthwhile me associating myself with my friends. 4) finally, although I am reluctant to provide psychological knowledge to marketers (due to their shallow views and reasons for using it), but I will offer this. Recent research by Sam Gosling indicates a strong tendency to actually accurately portray their true selves on Facebook. Based on this, engagement online with those who like your facebook page is actually a very good starting point. The biggest thing you can conclude from this is that RELATIONSHIPS matter. Unlike traditional marketing's emphasis on product, price etc. I see Digital Marketing as adding one more thing to that - Relationships Management. I believe this is one of the most profound differences between the two. So, I would suggest you already have the skills for this new role, you just need to know how to cultivate your social media networks. I do not know of any courses, but I think this is the most important factor in Digital Marketing. Because after all, if you are bombarded with advertisements enroute to work, online and on the TV and radio and in the streets. I don't think you are really going to consider highly more ads - rather what you trust and enjoy. I hope this is helpful. I am not sure of your location and thus cannot offer any advise regarding courses. However my background is in Public Relations and we covered the Public Relations aspects in my degree, I am currently studying Psychology (marketing is overall only interesting from a theoretical perspective for me) and believe that this is truly the only difference between the two.