What Are Good Email Marketing Strategies?

What are the best questions to ask in an email marketing unsubscribe questionnaire?

• When reviewing client's email marketing strategies it's is always important to monitor unsubscribe rates. But, why did they unsubscribe in the first place? What questions have you asked to track this and what actions did you take in response to the answers you got back?

• Answer:

  The set of questions you ask should of course be customized around the nature of your specific email communications. In our case at , we publish a Monday-Friday editorial email on wine called The Daily Sip. We are including the following in our "reason for leaving" question: Too many emails No longer interested I never signed up Some potential next steps if any of these reasons come up regularly: Consider offering a weekly digest of content Revisit your editorial calendar Bring new authors/copywriters into the mix If people don't think they signed up, try to link these people back to their lead source to understand how your email communication is being presented. Once you've identified the source and it's presentation, think about ways the message can be more clearly communicated around what to expect. I'm sure there are a lot of other reasons for unsubscribing. I'm interested to hear what others are doing.