What are good examples of implementing demand creation with the customer relationship business model block?
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With the Agile / BM / Customer Development Stack, Steve Blank focuses on demand creation/generation with the Customer Relationship block. What are good examples of this?
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Answer:
Check out http://www.nakedwines.com They draw in people interested in buying exclusive wines from independent wine makers with a monthly membership account. This gives members a discount on their purchases. Money is used to pre-finance farmers, and commit them to exclusive purchase of their product, keeping it from being available elsewhere. Relation maintenance is done through a forum for rating and discussing wines which are available. Referals come through occasional wine experts dropping in a review on the site, ultimately growing the customer base. I wrote a blogpost on this case using the business model canvas and why I think such models will ultimately topple grey supermarket retail formula's here http://valuechaingeneration.wordpress.com/2014/03/21/cracks-in-the-walls-of-mainstream-consumer-food-retail-naked-wines-meets-kagio-market/
Bart Doorneweert at Quora Visit the source
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