What is this tumblr theme?

What is the revenue split between Tumblr and theme designers?

  • I'm curious to how much revenue theme designers receive if they sell a premium theme upon Tumblr's theme market.

  • Answer:

    Each of the premium theme designers were picked on a case-by-case basis by the staff at Tumblr. Consequently, I don't actually know if my specific arrangement is similar to everyone else, and I also can't say what their policy will be going forward. This is probably an annoying answer, but I don't want to share any information that isn't public. I will say, however, that the cut is very generous compared to other comparable services, and that the designer's cut is greater the more expensive the theme is.

David Cole at Quora Visit the source

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