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What would be my career path with a marketing major?

What is the career path of someone in Marketing Analytics?

  • Examples of what one may do in Marketing Analytics are evaluate LTV of a customer, SAC, ARPU, and other customer acquisition initiatives.

  • Answer:

    I blogged about this a while back based on my experience working in large Analytics functions in NYC ad agencies. http://chrisrorie.com/post/1292966838/what-does-a-career-in-marketing-analytics-look-like There are 4 key stages: 1) Analyst / Sr. Analyst (3 yrs) - lots of data work, some of it involving thinking! 2) Manager / Associate Director (4 yrs) - editing dashboards + making PPT 3) Director / VP (4 yrs) - attending meetings, client relationship, PPT feedback 4) SVP+ - taking meetings w/ partners, practice development, recruiting

Chris Rorie at Quora Visit the source

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there are many paths, some more obvious than others. linkedin recently launched a feature (in beta) called "career explorer". based on your career goals, it can tell you what other folks (on linkedin) did in order to get to where you want to go. check it out: http://www.linkedin.com/careerexplorer

Brent Locks

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