What is a "Category Manager?

What does a category manager do?

  • Answer:

    It is across the board depending on how a company initally defines their role of a category manager.  I have seen space planners, trade marketing managers and analysts all defined as category managers. I believe the skill-set of the department leader tends to shape the strategic level of access and interaction with other groups.

Mark Baule at Quora Visit the source

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