How can I market my IT services business?

To market IT services consider following points.1. Make Sure Your Website Can Deliver Results An attractive website can make your business look professional. But the real benefits will depend on functionality and ability to acquire customers for your business. If your website is outdated, consider a redesign.2. Make Blogging a High Priority Blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get most out of your blog, you will need to set aside some time every week to write quality content. The benefits of a blog increase manifold as you increase your publishing frequency. Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business. 3. Start Building Your Email List From Day One Most businesses are aware of the benefits of email marketing. However, many small businesses fail to leverage their website or blog to build their email list. This is best done from the start. A simple email sign-up form on your website can produce great results. Giving users an incentive to sign-up to your list is also very important. This can be anything from a newsletter to a freebie such as an eBook or Whitepaper that is relevant to your audience. 4. According tohttp://sjainventures.com/Distribute Press Release Once A Month Press releases are easy to create and can be promotional in nature. The editorial guidelines are straightforward and it is easy to get your releases accepted on major press release distribution sites. It is an easy way to market your business and boost your online visibility. For best results, contact local media including newspapers and magazines to see if they will publish your press release. You may be surprised with the result. 5. TAKE STEPS TO BOOST CONVERSIONSThere are many small businesses that get a lot of traffic on their website but fail to convert them into leads. Your website traffic is of little use if you cannot convert them into customers for your business. There are many ways to do this. Here are some examples: Use good call to action on website Use call to action in all other marketing material Make sure call to action are prominently displayed throughout your website for more ideas on marketing IT services you may  check the link http://goo.gl/Xa2mFG

Hello, While online marketing is a great tool sponsored searches are expensive for hot IT sales topics.  Cloud and managed services are hot therefore the amount of money you pay for a redirect to your website is quite high potentially draining your daily budget quickly if you don't convert.  There are ways you can maximize the potential of prospects taking the next step and asking for a quote (give-aways, white papers, a clean site that tells a compelling story, pop-up chats, etc.)  Organics, of course, are the cheapest but often slowest way to get on the first page of Google.  A good SEO person can help if they stay mindful of changes in Google's relevancy weighting strategy: which usually means actual and useful content and not market-speak.  Remember that Google's product to end-users is useful content; if you don't have that you have nothing Google will want to present to your mutual prospects. Some other ideas are: small, focused trade shows, partner with OEM's and IT companies with complementary services or products, speak to current and past customers and set up a referral program with them, and good old out-bound emails.  With all of the above the important thing is to pick up the phone and follow up.  Yes, a real person reaching out to another real person.  Sometimes this takes 3-12+ cycles before somebody actually picks up the call but that somebody was likely forgotten by your competitors by the third cycle--if they followed up at all. Best wishes, Dana

Some of the tips to market your IT services are as follows: 1. Let customers know you. Good relationships are built on trust. So it's natural that customers want to learn as much as they can about your company and the people that stand behind it. Women shoppers, in particular, look for deeper information when deciding on which company or service to choose, and the vast majority of both male and female shoppers do research on the web before making a purchase. Having a company website is a smart and affordable way to convey in-depth information about your service business. Use any of the major hosting companies to create your own site using the site building wizards. Showcase your service benefits on the main page, just as you would in an effective company brochure. Include your company's story, photos, staff bios and affiliations. And show how well your company delivers on its promises by providing testimonials, case histories or work samples. 2. Compete based on value. What will make customers or clients select your company vs. your competitor's? Most choose the service provider that offers the greatest value for their money. In many competitive markets, there's price parity among the principal players. So the best way to win business is not to cut your prices or rates, but instead add products or services that elevate your offer--making it too good to resist. This is called "bundling." Take time to develop a service bundle that you know will appeal to your best prospects. You may need to test various offers until you find a winning combination; then modify your offer periodically to keep your incentives fresh. 3. Tempt customers with incentives. Customers who've had positive experiences with your http://sjainventures.com/ in the past will happily return. But tempting new customers requires making a special offer. Businesses that provide home services, such as rug cleaning, painting, home heating or air conditioning, can benefit by sending consumers coupons through a marriage-mail provider, such as Valpak. You can choose households by ZIP code, and your coupon offer will be mailed in an envelope with others. Although you won't have the undivided attention of your consumer, mail from a known marriage-mail provider is often well-received, and runs for a fraction of the cost of stand-alone direct mail. For long-term results, create a special offer that will motivate new customers to make more than a single purchase. 4. Keep in touch. It costs considerably less to keep a customer than to win a new one, so it's smart to maintain a campaign to upsell or resell existing customers. In fact if you're not communicating with your customer database at least every four to six weeks, you're missing opportunities to grow your business. Use a combination of sales and marketing tactics to stay in touch, such as alternating sales calls with e-mail and postal mail. Even with the best of offers, you can burn out your list if you pitch customers too often. So rather than sending only communications with hard-sell offers, intersperse them with e-newsletters containing case histories or other soft-sell but relevant and valuable information. Make a habit of periodically using your marketing communications to ask for referrals. You can e-mail a success story, for example, and ask the recipients to forward it to friends or family members who would like to achieve similar results. By providing deep information about your company for new customers and ongoing offers and communications with existing customers, you'll create a synergistic campaign that builds strong relationships.

There is nothing better than having your existing customers introduce you to other companies they think would benefit from your services. Such leads are usually also easier to close because the prospect received a warm recommendation from a company they trust and use your services, this puts you in a much better position where you much less need to "sell" who you are and can more focus more on offering solution to the problems the prospect company has.Related, post testimonials from actual customers on your Web site. It helps in building trust and showing that you are good at what you're doing. Here is a sample of what we did, but any other format should work - http://www.commitcrm.com/about-us/testimonials/.

Mobile marketing is one such tool and can go a long way in benefiting your small business.Developing the right kind of applicationsOne of the easiest ways in which you can reach your customers and others in the ecosystem is to create and market an application. It need not be an expensive affair thanks to the availability of free tools.You do not need knowledge of coding or be a developer to create a mobile application for yourself. For instance, tools such as RhoMobile and Appcelerator can enable you to build a formidable mobile application.The right kind of notification frameworkPush notifications are a great way in telling your customers about your business. However, the one thing that you must be aware of is that it can become irritating if you do it too often and use flashy images and fonts. http://www.lgnetworksinc.com/

You would first require an excellent service catalogue to demonstrate your services. You might take help of an consultant to prepare that for you.Then you will require a real good business development team to get businesses for you. You might follow the regular marketing tools ( Ad agency, Web sites ) to showcase and put your stuff in the market.

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Who are your customers? Define them in detail. What do they want/need? How can you help them get what they want/need?. That's marketing.