What are general B2B strategies?

What are some B2B viral strategies?

• If one is selling an enterprise product, how do you get enterprise users to tell other enterprise users about your product? I'm particularly interested in product and UX design but I'd love to hear answers from any perspective.

• Answer:

  In general, I think of viral strategies as being products that are inherently more useful to me the more that others around me use it. One way to get enterprise users to tell other enterprise users about your product is to create a way in which at least one party can still get value without the other having to completely adopt the product. By this, I mean create a way for your product to be used within tools that already exist. By way of an example, has created a bidirectional email bridge in their product that facilitates this type of interaction. Essentially, user from enterprise 1 can communicate with user from enterprise 2 via email (i.e. assign tasks and have other users comment, reply, send attachments, etc.) without having them fully adopt Asana. This can easily allow for a more natural incremental and viral adoption to occur overtime.