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What are good product ideas?

What are good ways to get product ideas implemented at an Internet company if you're not the final decision maker?

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    Ugh, this is a hard question, because "how" you do this has everything to do with "why" you've decided to advocate for a feature and "who" you are in the company. Why: are you looking to add a feature to a product because a customer asked for it?  Because you saw it in a competitor?  Because you think your company could make money if they did it?  Because you'd like to work on that feature? Who: are you someone close to the decision-making process for product decisions (a PM on a related product), someone involved in revenue generation (a sales person), someone interested in market development (busdev, marketing) someone involved in customer care (field engineer, technical support) or "just someone at the company" (legal, finance, administration)?  Because Who you Are influences How you Get Things Done. But with all that said, at the End of the Day, the best way to Get S__t Done is to bring options to the people who are responsible for product investments that demonstrate viable choices for investment and evidence that those investments will yield a positive result, in keeping with documented (or at least broadly understood) product strategy. Become a person who has his or her hand on the pulse of the industry and an interest in advancing the goals of the ORGANIZATION, and you, my friend, will find willing listeners.  You might even. . .get your product idea(s) implemented.

Bob Corrigan at Quora Visit the source

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You'd need to pitch the idea. A couple of things to include in your pitch: 1. Prove there is a market need for this idea.  Do the research and understand who your target audience for this idea is, what need you are supporting, and how much value you are offering this audience with your product. 2. Is this idea currently not offered by your competitors? if so, even better - show this. 3. Understand what motivates your management team and pitch the idea in their terms.  If it's all about commercial success then ensure you touch on why you think this could be a commercially successful idea. A successful pitch however is about getting people to see your idea in the same light as you do - so as Rebekah suggested a prototype is a great way to go. However, you could also create story boards to illustrate how this product could impact the life of the target audience and/or your company, or write stories or scenarios.  Any method that brings the idea to life while containing aspects of the 3 points above. Finally, the success of the pitch depends on talking to the right person - the person who has the authority to make things happen.  Do you know who this might be?  If not, then you might have to research that one.

Jackie Moyes

Since 1936, Dale Carnegie still delivers the best answer for this sort of task: The only way to get the best of an argument is to avoid it. Show respect for the other person's opinions. Never say, "You're wrong." If you are wrong, admit it quickly and emphatically. Begin in a friendly way. Get the other person saying "yes, yes" immediately. Let the other person do a great deal of the talking. Let the other person feel that the idea is his or hers. Try honestly to see things from the other person's point of view. Be sympathetic with the other person's ideas and desires. Appeal to the nobler motives. Dramatize your ideas. Throw down a challenge. The above is from How to Win Friends and Influence People.

Tristan Kromer

First, make sure it's inline with the company vision and direction, and second make sure it helps the bottom line (directly or indirectly).  Unless you work for Google, the decision makers may not care too much about your 'ideas' that don't meet those two criteria.

Brian Dreyer

Crystal clear product requirement (document + prototype) aligned with Business vision along with complete impact analysis will surely help you. Facts and Figures are very elementary part of any idea execution. Hope this helps. Regards, Abhay

Abhay Mathur

Convince one of the stakeholders the idea can directly increase the stock price and/or the bonus of one of the executives by the end of this fiscal year.  That's all they the exec's really care about. Then you have to convince them it is their idea.

Charles H Martin

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