What are some new and innovative ways to launch and promote new artists/music?

try http://zankMe.com - you can make/print your own download cards for free

In order to build a social following online for new artists and musicians, a few steps are essential for effectively growing a engaged fanbase. One all you social networks are set up, you should single out which one appears to be most effective and attracting the most attention. Most likely, that social network will be Facebook. If so, there's a few things you can do to substantially grow your fans and engagement. Some of these things are: Exclusive like-gated videos Facebook Ads Add a "like" button to your website's header (and if applicable, a "like" button or box to your blog) For more info on how to implement these strategies (and a few more methods) read http://corp.wishpond.comarticle: http://blog.wishpond.com/post/52815764009/7-ways-to-increase-your-facebook-likes-guide I hope this helps!

http://Last.fm Music Manager.   Adding your music to http://Last.fm allows you to create an artist page  on http://last.fm, track users who are playing your tracks (via scrobbling) and gets you added to our radio playlists.  If you tag your music, people searching for certain genres can find you.   We also pay artists who register with one of the radio royalty plans out there.  http://musicmanager.last.fm/help/faq?category=Most+Common+Questions

1. Live Music Promotion With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room. But, just because you can release something entirely online doesn’t mean you should! In fact, these personal interactions are still extremely important in the music industry. The live show is so much more than just performing. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, if you want to go all out, tell them you’ll be playing the whole album at one show over the next month or two. The trick is not to tell anyone which is the lucky show – if your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap – you’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. 2. Social Media We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music. Social media is not a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser Vine of a song. If you’re out on tour, take photos at the venues or share short videos or photos of the audiences. These things aren’t obviously promotional, but they still let fans know what’s going on. Check out http://buildmyplays.com  for more info on promoting your music via social media. 3. Promoting on Your Website Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. Basically, you want your fans stopping by your website as often as possible. The more often they’re on your site, the more chances they have to buy an album, merch, tickets, or any other product you have available. If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour. Running a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use. 4. Music Blogs If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans, and music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre! Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship. 5. Collaborate with Other Musicians Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of another group of people and make new fans.2 You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics. The headline trade strategy we looked at earlier in this article is a great option. You could also work together on a song or album. If you don’t want to dedicated too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, link to each other’s websites. If it’s a gig, try to drive your fans to each other’s merch table to pick up a CD. 6. Email Marketing Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should be driving your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible. Source: http://buildmyplays.com

the music industry is probably the easiest to reach , most of the target audience is accessable digitally ie web/mobile/tablet + SMS. then there are blogs, Social sharing / marketing/networking then there are direct-to-fan options tying all these in is pretty simple and will help you get the results you want. anything else just ask :) Good luck, Vijay - http://www.gunshotdigital.com

I would suggest tying up with YouTube channels like Majestic Casual and The Sound You Need as they have instant access to at least 20M people. They feature your song in their channel and cross-post it i their other online assets like Instagram, Soundcloud, Spotify, and even Facebook. They would even include your song in their hit playlists if it gains good listenership.Find a similar avenue to the genre you are in, and tap those channels right away for a possibility of a launch tie-up/partnership.

I believe the best way to market a new artist is the old fashioned way "grassroots." In addition, to using a the available platforms such as Facebook, Youtube, Soundcloud, and Twitter. One must promote an artist by using mixed marking approach thus building relationship from performing shows, networking, handing out business cards with your website, blog, and any other place one can find the artist music.

BandPage by RootMusic - music on Facebook is where it's at. Sharing tracks. Yup. http://rootmusic.com

Innovative is a funny word because that definition seems to change very quickly in today's online web space. The music industry in my opinion is one of the most difficult online and it will truly require an approach that encompasses almost every aspect the web has to offer. I think starting with a website that acts like a community and not just an informative site is the starting point.