How to import facebook comments to Disqus?

Will Facebook's updated comments feature make Disqus comments & #bazaarvoice ratings & review seem redundant ? http://rww.to/eXlioh

• Answer:

  Facebook's updated comments feature raises the bar on what shoppers will find to be valuable user-generated content on product pages. Up until now, shoppers may have been quite content with comments by "strangers on a mission" - those 20%, on average, of shoppers who respond to the retailer request to rate and review. These 20% are typically made of 15% of shoppers who really loved the product and their shopping experience, and 5% who really hated it. Layer on top of that the sometimes heavy-handed moderation of reviews, and you get a pretty skewed UGC with obvious limitations. These limitations have to do withhow much a shopper can really trust that the ratings and reviews accurately reflect the average, unbiased, typical experience with the product.  The Facebook feature allows shoppers to see comments from people they know, so that the factor goes up significantly, and that's already a big advantage over ratings and reviews by "strangers on a mission". The Facebook feature's usability is limited by the likelihood that a shopper will actually find somebody that they know on any given product page. Even ratings and reviews from "strangers on a mission" tend to concentrate around some items, and offer you to  "be the first to review this product" on most other items. One interesting complement to the new Facebook feature, that sidesteps the limitations of ratings and reviews by "strangers on a mission", is providing the shopper with the ability to reach out at their own initiative, and ask questions about the product, that are then routed not to the 20% of "strangers on a mission", but to "neutral strangers", those 80% that had a typical, average, common experience with the product, neither overly positive, nor terrible. A few retailers are already offering this Ask-People-Who Bought-This feature, for example CompUPlus in consumer electronics - http://www.compuplus.com/Network/Linksys-Refurb-Wireless-G-Range-1103929.html , and GoJane in women's apparel - http://www.gojane.com/51774-formals-strapless-embellished-pick-up-detail-gown.html     This reach-out-to-real-shoppers feature, together with the new Facebook comments feature, could really take UGC usability on product pages to the next level.