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Why has Yahoo become a less important  search engine in the market?

  • What makes Yahoo fall behind: the search technology or the management?

  • Answer:

    In my point of view, it's neither the search technology nor the management, but the confusing UI (user interface). Compared to Bing, Baidu, Yandex and Google, Yahoo's homepage contains so much information. Information you're not looking for in the first place. People want to find answers instead of information they're not interested in at all.

Bart Schuijt at Quora Visit the source

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