What are the standard web banner sizes in China?
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Answer:
IAB doesn't exist in China, ad networks are highly fragmented, and each site has their own ad formats per channel. [Source: http://www.clickz.com/clickz/column/2282063/china-internet-advertising-101#]. Given that in-app purchases trump advertising business models in China, and mobile adoption leapfrogged web, and WeChat has the most unique reach in China, try exploring evolving advertising banner sizes: https://mp.weixin.qq.com/cgi-bin/readtemplate?t=news%2Fnote_ad_promotion_tmpl&lang=zh_CN (sampled below from an analyst report).
Tiffany Kosolcharoen at Quora Visit the source
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