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How should I handle pricing for a new add-on SaaS product for customers who have the existing product and may be on a different billing cycle?

  • I have a SaaS product that has an annual subscription and I am introducing an add-on product that will also be sold as an annual subscription. For those customers who have my existing product and want to buy the add-on, should I extend the subscription on the existing product to match the add-on (thereby asking the customer for more money upfront) or sell the add-on at less than an annual subscription the first time through in order to match the existing product billing cycle? Or should I care if the billing cycle doesn't match for both products?

  • Answer:

    Make it coterminous for sure. BUT, if your client is happy with your product and pumped about this new add on, use it as an opportunity to extend their original contract. This allows you to lock in the customer for a longer term, and makes for a bigger contract for you.

Bob Marsh at Quora Visit the source

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Other answers

As Bob says, coterminous is a good idea but you have two alternatives... pro-rate the amount and make the add-on coterminous or get the customer to extend the original contract to make it coterminous with the add-on. You can also carry the two separate end dates. I've seen all of these used. Making the choice depends on whether you have a lot of transactions with the customer and whether the customer has a preference. If these are credit card transactions, I wouldn't bother with co-term. Whatever you do, make sure you have consistent billing practices -- within a customer and across customers. Hope this helps.

Jim Geisman

The others have solid answers. I would summarise what i would do as follows: Keep the single renewal date (co-term). Pro-rate the new purchase such that your customer does not pay the full amount initially. The full payment will occur when the single renewal date arrives.

Dave Sims

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