What is rural marketing in india?

What are the best and innovative examples of marketing, product designs, technology, or working style of a company that emerged from rural part of India?

  • I am only aware of sachet of Chik shampoos, Tata Nano, banking services in post offices.

  • Answer:

    Check out PROJECT SHAKTI by HUL. Its one of the best rural marketing projects. HUL has many other effective Rural Marketing campaigns.

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