What will be the 2011 social media trends for non-profit organizations?

I believe more collaboration with other nonprofits through many channels. I also think mobile giving is going to be big However, there will be the rise of the community manager/outreach coordinator position, where someone who has social media, PR, communications, and fundraising skills. If you want to include HR, call it the "People Manager." The hybrid position will be big for nonprofits. Nonprofits need faces and someone to relate.

The trend we're seeing (I'm building at http://www.groupcharger.com) is toward the use of technology to more efficiently deliver many traditional business models and capabilities to fundraising and participation.  Such as? Lead management and CRM: No longer do non-profits need to turn to consultants and agencies to help identify, profile, and target donors and volunteers.  Nor do they need to use business oriented platforms designed for enterprise marketing or sales organizations as the connectivity between social networks and subscriber lists enables services to unify donor/member groups, demographically profile everyone, and help you identify where to spend your resources - on the fly.  's point is spot on; you need not create separate platforms NOR try to change anyone's behavior (non-profit's nor the people involved with the organization) as the innovations being built put it all in one place: facebook, twitter, email, linkedin, etc. Business intelligence: Tools long been invaluable to web sites (Google Analytics, KISSMetrics, Omniture, etc.) are being evolved to the unique questions asked of philanthropic organizations.  Do you know what messages most effectively result in donations?  Can you identify the passions and interests of your community?  Are you effectively tracking participation and contribution?  Sure, perhaps you are... but do you only have the data or do you have intelligence?  Imagine knowing that messages about the environment result in 10% more than anyone else in the 85281 zip code while the same messages result in 10% less in the zip code next door.  Not just having the data to figure it out but the recommendations and direction to know that's what's happening. Personalization: The power of both innovations means that you can quickly identify not just what to say but where to say it.  I ignore every email I receive from the cancer foundation of which I'm a part and yet, I read all the mail I receive.  At the same time, I throw out mail from local charities and follow those that interest me on twitter.  They BOTH email me, send me mail, and try to use social media.  Most of that is wasted (that sounds critical of what they're trying to do but it isn't meant to be); a better way to think about it is that if they could personalize their communication with me, each could more effectively leverage the channel that I really follow, increasing my engagement with the organization by being where I spend my time with them. I'm assuming not the answer you expected since you asked about Facebook Causes but in truth, and I've been marketing online for over a decade, is that the trend isn't about the next social network or where people will most likely engage with you.  The trend is about simple sophistication and making it easy for organizations to get the most out of what's already out there without changing much of anything.

I think the use of geographically based apps is only going to grow in the nonprofit field.  At its heart social media is still just folks wanting to share with their friends,family, etc.  Products that make it easy for your member to share their advocacy with a larger network are key.  My concern with separate social media sites (such as Jumo) is they don't take full advantage of the existing popular sites (i.e. Facebook/Twitter). We need to use the base already there, not build separate platforms.  I'd love to hear what other folks thinks can increase social media fundraising. From the research I've seen, with a few exceptions,  (c)3's are still not raising money online.

Jumo is trying to be the Facebook for non-profits and charities though I read somewhere that every dollar donated through Jumo gets less money to the organization than just donating normally due to the overhead costs of the software. Last time I logged in there weren't a ton of groups there yet, though the ones that are on Jumo are pretty big, like World Wildlife Fund, etc.

I would say that most important trends are: * location based services (Foursquare + Groupon, Facebook Places and Deals) * social commerce (eshops integrated with social sites, shopping on social sites) * mobile platforms (most of the social media communication will originate from mobile devices) I wrote about these and other trends for the coming year here: 17 Social Media Marketing Trends for 2011 http://www.dreamgrow.com/17-social-media-marketing-trends-for-2011/