How do you use twitter?

How can you use Twitter Tailored Audiences with Twitter usernames (not just e-mail addresses) through a self-service tool or via API access?

• The twitter blog posts seem to only refer to a bunch of full service providers or broader/heavy-duty (and expensive) tools. Although Mailchimp is a partner, they only allow targeting people for whom you have the e-mail address -- what if you want to target people for whom you've selected twitter usernames?

• Answer:

  You can create a Tailored audience using Follower exports to .csv. You can create target audience lists as well as 'negative' lists of people you don't want to target. An example of a negative list could be your existing followers. I've written up instructions here http://www.birdsonganalytics.com/blog/2015/01/07/how-to-twitter-tailored-audience-follower-exports/