What's the best blog to use with Shopify for SEO purposes?
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Should I use the built-in Shopify blog functionality? Should I use Wordpress and integrate into the Shopify framework using the "import external blog" plugin? Should I link to an external blog at, eg http://Wordpress.com, from the Shopify store? Goal using the blog to bring organic traffic to the Shopify store.
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Answer:
You really need to use the built-in functionality. Here's why: Your blog must be on the exact same domain as your site. So if your store is at http://www.mystore.com, the blog must be in some subfolder of http://www.mystore.com. If you use http://www.wordpress.com as a tool, you'll have to use a subdomain, like http://mystore.wordpress.com or similar. That would mean that all links and relevance built by the blog will only help the mystore.wordpress subdomain, and not the primary store domain. Search engines treat subdomains as distinct sites. So, use the Shopify blog.
Ian Lurie at Quora Visit the source
Other answers
You can go either way with Wordpress or the Shopify blog. I would recommend going with the Shopify blog since everything is integrated within the platform. Also, the Shopify blog has a lot of built in seo features that are really helpful. You can check out Shopify's SEO features for their platform: https://docs.shopify.com/manual/settings/general/search-engine-optimization
Ricky Singh
I might disagree and answer that you should use WordPress (the self hosted version from .orgĀ - not .com) in a subdomain, rather than use a substandard and less flexible (no unique description tags, for example) blog platform. Even though as Ian says, the search engines treat subdomains as distinct sites, having a well SEO'd blog with the kind of activity and social engagement that you can get from various WordPress plugin options that are out there can be invaluable. If you did go the subdomain route, you can still RSS feed your store items over to the blog where appropriate, and likely feed posts from the blog back over to Shopify, giving the user a near seamless experience - plus - having the subdomain gives you that "separate distinct site" to use for linkbuilding purposes too. I agree with Ian that when having a choice between having the blog in http://mydomain.com/blog or http://blog.mydomain.com I'll always choose the former, except when its technically not possible to run WP in the main domain, then I've found subdomains to be fine...
Scott Hendison
Well the truth is that nowadays you can edit your meta tags easily in shopify using this app: http://apps.shopify.com/meta-tags-editor and for free. There are other apps that you have to pay for... but who knows maybe in the future this app becomes premium and then you will have to pay 5 bugs a month. Overall both of you gave really good points.
Jaime Guisasola
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