What is a product concept?

What is the best way to sell a product concept into a CPG company?

  • My father is trying to understand the most effective way to introduce his birthing aid product to the most appropriate CPG companies (ie P&G, Unilever, etc).

  • Answer:

    Innovation pipelines vary by industry and company.  That said, as a P&G employee, I know we have a program and website called P&G Connect + Develop (https://secure3.verticali.net/pg-connection-portal/ctx/noauth/0_0_1_4_83_4_3.do). Here you can browse the company's needs & assets, create an account and submit your idea / innovation.  Good luck!

Jose Corella at Quora Visit the source

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