Does Internet marketing work for a bearings manufacturer?
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Hi! As a part of my master's paper I have to offer a marketing plan for a manufacturer of bearings (it is an Ukrainian company that operates with post-soviet countries). On the one hand, I understand that this industry is highly conservative, on the other hand I adore Internet marketing. It would be really great if I can implement some tools of Internet marketing. However, I have doubts. So I need your expert opinion. Whether it is worth using Internet marketing when speaking about bearing manufacturer? What tools would you recommend? Thank you in advance for your help
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Answer:
You just said you will promote the bearing company and raise up its sales.Actually,IM is a better way for business as search engine has taken up about 70% shares in business. So,just do it.I t will benefit you. My work is almost the same as you
Mo Chou at Quora Visit the source
Other answers
Internet marketing would most definitely work for a bearings manufacturer! In fact, here's a page of 8 awesome case studies of manufacturers using internet marketing (and specifically inbound marketing which is a branch of internet marketing) to grow their businesses cost-effectively. Some of these guys have seen millions in new revenue in just a few years. @http://www.hubspot.com/customers/topic/manufacturing As far as tools, all the companies in those case studies use http://HubSpot.comto manage their marketing. HubSpot is the #1 software for this. I really believe inbound marketing is the best way for a manufacturing business to grow. The reason is because inbound marketing is so cost-effective. It's much cheaper than traditional marketing campaigns, way more effective at generating quality leads, and compared to the size of most contracts, the ROI is incredible. I explain all of this in more detail here: http://blog.webphenoms.com/how-to-generate-leads-for-your-manufacturing-company-with-inbound-marketing
Bryan Perez
Of course, http://socialchamps.com/ will work for a bearings manufacturer. Bearing manufacturers are meant to target retail and wholesale supplies. Your target audience would be B2B mainly and to some extent B2C. The company can market the products globally. Here is my suggestions:1. Try to have an Online ecommerce store.2. Put the google language translator to have better market reach.3. Most of the ecommerce platforms have SEO options.4. Have a official Blog and continue posting what the company is doing on regular basis. That will help to make good PR with visitors and potential clients.5. Keyword research focusing local market is very essential.6. Yellow page listing in local sites do wonder in terms of building traffic.7. Find our niche social media business sites I mean B2B.8. If you make few videos on the manufacturing process or quality control share those via video channels and your Blog.9. It is equally important to educate people via posts and comments on bearings.
Gracie Christina
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