Does taking a license from IPRS & PPL to companies like gaana.com, saavn.com also gives access to tracks of labels, if not how do they procure tracks(in millions)?
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Answer:
Companies like Gaana, Saavn, YouTube are called DSP ( Digital Services Provider) and they never procure tracks. No one can. Unless a formal Agreement is made to handover of a party's Collection and Owning shares. A Musical Work (Audio or AV) is not a property of Labels always. It has a share of Composer-Author and Lyricist also. How do they function? Composer-Author and Labels/Publishers come together and register a Song with the Licensor where they sign agreements and thus deecide on Owning and Collection shares. A Licensor is a Govt approved body to administer different rights (Performing, Mech, Digital) for Parties residing in a particular territory. For India - Its IPRS, For Australia - Its APRA etc. DSPs take permission from Licensor to perform Songs on their platform. And send DSR ( Digital Sales Report ) to Licensor on a monthly or Quarterly basis along with Royalty amount. Licensor then processes this DSR and according to No of views, Prime time, and Credit points distributes the Royalty among all the Parties of the Songs. Same happens in case when a Song is performed inĀ - FM, Airline, Award Show, any Random Video. Its interesting that YouTube has an algorithm to recognize the background music as well. Sometimes Labels directly sign with the DSPs, for example YRF collects royalty directly from Youtube for all its songs.
Harsh Dadhich at Quora Visit the source
Other answers
Through licensing deals with the music labels.
Pawan Agarwal
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