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What is blue ocean strategy?

What companies have used Blue Ocean Strategy techniques and what were the results?

  • Not companies before the book that used other processes to discover blue oceans (Cirque Du Soleil, Curves), but those that followed the methodology and steps in the book.

  • Answer:

    If I understood the book correctly then I'd vote for google(although they didn't do a blue ocean strategy intentionally I suspect).  I'm reading a book called "in the plex" right now and its very interesting all the resistance google had at the start. The two big firms then were yahoo and excite.  Yahoo didn't see search as strategic(I believe they had several thousand employees but only 6 dedicated to search) instead they saw themselves as a portal.  Excite on the other hand recognized the power of search but didn't want to make their searches too efficient, otherwise people would not stay on their pages and they'd lose advertising revenue(I believe they told the google founders that they were happy having results 80% as good). To me, this is blue ocean.  Google framed their service in a way that made them the only people in the space and it was so niche(at the time) that competitors didn't even see them as a threat.

Gautam Bakshi at Quora Visit the source

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Nintendo's Wii is a good example. ( http://www.palermo.edu/economicas/cbrs/pdf/wii.pdf ) The government of Malaysia was pushing BOS techniques in 2011, which led to some activity there. There are a number of lesser known companies in this case study conducted by University Putra, Malaysia ( http://econ.upm.edu.my/researchbulletin/artikel/Vol 4 March 2009/28-34 Zainal.pdf ): Fibrecom, Proton, MS Elevator, Taylor college, TM subsidiary, Telekom, International School, O’Connors Engineering, CISB, PTPL, A.G. Off., TNB subsidiary, 2 local banks, a food processing company.  The results are described and categorized at the end of the report, but there's not much detail.

Dave Garrett

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