How to unpack a mobile application?

To what extent does use of a mobile application increase one's marketing of one's company? How can one increase marketing by mobile application?

• Answer:

  Well depends upon the nature of your business and your budget. 1 .Refer to this cock campaign done by Coke in Honkgong. They created and app for this . It worked out very well, infact chok became a buzzword amongst the teens. The importnat thing to be noticed is that its not just the mobile app that did the wonders but a complete machinery of TVC, Augmented reality component that worked behind it. In one month they got 38000 downlpads and in 1 day it was in the top charts in Hongkong iOS app stores .So now apps are becoming a part of 360 degree campaign for brands. It has its onw pros and cons 2. You can also use mobile apps as a marketing tool not just for a campaign but with a slightly longer effect. Ex- Disney land app to help navigate through the theme parks. This becomes both a utility app as well as an equivalent of a brochure. It highlights the areas in the park, gives a story behind it. Definitely enticing for a user. Pros- Unlike a TVC or a print ad , the results are measurable by no of downloads, how many times the app was launch etc etc. Unlike a regular digital ad campaign you have engaged this customer once he has downloaded the app, you have a chance to interact with him in future too. Cons- Too expensive. As the coke campaigns shows , only launching an app wont work but a full fledged activation activity behind it.. Hence just launching a mobile app wont do wonders if the entire campaign is not properly stitched together, it will be a waste of money.