How can i start a handbag line?

Say an e-commerce company wants to start another product line. What metrics should be considered for it to determine whether the new product line behavior would be similar to one of its existing product lines or not? Does the scope of the question change drastically if the inventory model changes?

• Is the product line material, hardware or software or, a combination of these? The product lines are hardware Has the market been sized for the new line? There has been no sizing done for the new product line on the e-commerce platform. The brick and mortar model sizes both at the same level in terms of manufacture turnover. What is the competition? The brick and mortar model is the only competition. Then, what monetization has been done for the new product line? Assume it is a market place based ecommerce website Depending on starting inventory how quickly can the inventory be replenished? For accounting purposes, are the products FIFO or LILO?Both product lines have similar shelf life. These questions should be answered before establishing a basis for metrics.

• Answer:

  After assessing the above questions, one will have important metrics whereby there is a basis to pursue the venture.