What multi-channel marketing software and/or services are available to track offline events and online events across most touchpoints?

The Digital Analytics Association recently changed its name from the Web Analytics Association to address just these types of questions. Here's an article that explores how new technologies are allowing marketers to track these events. http://www.clickz.com/clickz/column/2198207/the-dawn-of-convergence-analytics

Actually, you can use the latest version of Google Analytics for this. It is called Universal Analytics and allows to measure how users interact with your business from almost any environment. You can use it as a place to track events across all touchpoints. You just need to set up an integration between your CRM and Google Analytics. Shameless plug - this is exactly what I do. You can get a free quote http://zuev.software/crm-and-google-analytics-integration/.

Hi there, have a look at http://www.orbisglobal.com - this is exactly what you're asking for - also have a look at our videos and learning articles of running integrated multi channel marketing campaigns - http://www.orbisglobal.com/Marketing-Management-Resources/ Cheers Craig

I will second http://www.simplycast.com/ as they have true multi-channel communication over several channels. Plus you can combine them all to create a living customer flow communication campaign.