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How do I market IT effectively?

How do companies market to webmasters effectively?

  • For example, companies like Disqus, Urchin/Google Analytics, Woopra etc., target specifically at webmasters, but how did they do the marketing and promotion when they just began? How about when they've become matured? Traditional online advertising doesn't sound effective, since only a small fraction of Internet users are webmasters.

  • Answer:

    For us, we began by really just focusing on the product. If you build a cutting edge technology, influencers and website owners will take note - guaranteed. Then they'll start talking about it and spread the word for you. It's great to get this kind of organic word of mouth because it proves that you've created a really good, useful product. Up until now, this has been our PR strategy and it's been bringing in tons of users. It has also parlayed into features in Mashable, ReadWriteWeb, TechCrunch etc. Hope that helps!

Elie Khoury at Quora Visit the source

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Other answers

PPC - You can run display ads on content network targeting websites the demo hang out on. Give away a bunch of free trials and if the service is good, people will share, and write about it

Sean Dawes

In the beginning? Anecdotally: Hustle. Answer every email and tweet. Reach out to everyone talking about a pain you can solve. Care. Give a damn.

Tyler Hayes

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