Who are the marketers?

Who are the best brand marketers?

• I'm looking to understand brand marketers, how they think about their jobs, their concerns and motivations. Can anyone recommend blog by brand marketers or brand advertisers?

• Answer:

  Brand marketing is like selling ideas. And it has many faces. First,  a brand marketer needs to buy the idea. It is important. Because if you can't buy it, you can't sell it. In the next step, brand marketer designs and sells strategy to the team (co-workers, partners, managers, etc.). This is also important because brand marketing involves back and forth collaboration with other members of the team and they need to be on the same page to know where you are coming from. Now, third and most important step is to sell brand to the target audience. If you have done the homework right, there's no room for disappointment. But brand marketing is a continuous process of improvement - adapting to the needs and demands of consumers, staying on top of competition and beating your own high every time.