What is a Content Subscription?

Which one is better and why: a monthly subscription to Netflix or Hulu versus a one-time payment on the iTunes store or Google Play? What about the size of shares between content owners and platform?

• 1 - How did you chosen subscription model (if you did of course)? Was it been planned at start or you changed your strategy? 2 - How did you determined that subscription is better that one-time payment? Did you performed marketing research or is it been just experiment? 3 - How are you working with content providers? Is it fixed fee or is it calculated depending on content usage? 4 - How big is a share of content provider? And how big is yours? 5 - How did you determined size of monthly fee for your subscribers?

• Answer:

  It's very easy. Content is the main decision factor. If something is on Netflix or huluPlus then no need to buy it. Usually old movies, tv show and documentaries are there. When it's a new movie or a new movie show then iTunes.