How many companies use Google AdWords?

How can you get approved by Google as an informational site for using other companies' trademarks in AdWords copy?

• I am working on a new startup that helps connect customers of big companies with people inside the companies to help them deal with customer support and cut through red tape.  I think this is a legitimate claim to being an informational site, which Google says is allowed to use trademark ad copy.  But Google has started blocking our ads using those terms.  How can we get some help on solving this?

• Answer:

  First, if you run an informational site, Google says:  The primary purpose of the landing page of the ad must be to provide informative details about the goods or services corresponding to the trademark term. Additionally, the landing page may not sell or facilitate the sale of the goods or services of a competitor of the trademark owner. ... so if you send them to a page for brand X terms, and you're helping brand Y customers get things done on the same page, I can see the confusion.  Google's customer support responds best to short, concise descriptions that have no "blame" tone to them. If you are bidding on a term that has a trademark block on it, it gets a lot harder, but still doable.  However, you can do some homework and find out who might be a good contact in the company/brand you're concerned about.  PRE FILL the trademark request form (to save them time) and make a PDF out of it.  Tell them they can review and simply forward it to Google's email address for trademark reviews.  I've succeeded at this many times by just writing friendly notes to the write person.  TIP: LinkedIn is your friend. TM request form:  https://services.google.com/inquiry/aw_tmauth (you should PRE FILL THIS) to save the person time... make a PDF... and send it to them including google address that they need to forward it to.