What is banner networks?

If an advertiser uses Doubleclick Floodligt, will post impression from banner ads be deduplicated with post click from othe networks (affiliation...) that are in the scope of Floodlight ?

  • Answer:

    Yes, as long as the same floodlight is used across different networks/channels and everything is trafficked via DFA conversions will get de-duped ( both post click and post impression) Moreover to your specific question, post click will always take precedence over post impression when it comes to attribution. So if the same cookie clicked on say a adwords ad(trafficked via DFA) and converted after seeing an ad from Bid Manager(trafficked via DFA), floodlight will attribute the conversion to adwords placement Hope this helps!

Ankit Agarwal at Quora Visit the source

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