Are there data science techniques for more effective mass marketing?
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Promotion effectiveness is a classic use case for data science. Predicting whether a customer with certain characteristics will respond to a campaign or not based on, I believe, Association rules. I am wondering are there approaches for improving effectivess of mass marketing campaigns ? example. look at associated sales uplift along with where that sales uplift happened - which demographic or region...
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Answer:
All of them
Charles H Martin at Quora Visit the source
Other answers
Check out what the guys from Radius are doing, I wrote a little about it in this article here http://bit.ly/1A6Ilfk
Nick Toscano
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