What do people in marketing actually do?

What are the best online marketing books for people new to marketing within the online space?

Answer:

I'd say Inbound Marketing by Brian Halligan and Dharmesh Shah. It was the first book I read and it was really helpful. I think what I liked about it was that it was super practical and applicable.

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Other answers

Great question! There are a lot of helpful books out there on online marketing. It's a huge industry though - I'll give you a few specific (and free) ebooks by http://corp.wishpond.com that should help beginners to the online marketing world. When it comes to landing pages, check out this ebook: http://corp.wishpond.com/landing-pages-ebook/ Here's an awesome guide to blogging for business: http://corp.wishpond.com/ebook-blogging-for-business/ And if it comes to an industry you'd like some online marketing resources for, let me know! Cheers

Cara Tarbaj

http://blog.contentmarketer.io/content-marketing-ebooks/is a great list of books for content marketing. A few other for general online marketing that I like are: http://onboardly.com/the-ultimate-pr-machine/ https://moz.com/beginners-guide-to-seo http://www.100daysofgrowth.com/ http://get.unbounce.com/the-ultimate-guide-to-ab-testing/ http://www.quicksprout.com/the-beginners-guide-to-online-marketing/ http://sujanpatel.com/content-marketing-ebook/

Sujan Patel

1. http://howentrepreneur.com/download-jab-jab-jab-right-hook-by-gary-pdf-ebook/ 2. http://howentrepreneur.com/download-influence-the-psychology-of-persuasion-pdf-ebook/ 3. http://howentrepreneur.com/download-crossing-the-chasm-by-moore-pdf-ebook/

Zohaib Akhlaq

I was also searching for a relevant ebook or guide that could help me to do better online marketing and after searching a lot I found this Free Online Marketing Guide that helped me a lot. I think this will also be beneficial for you as well. You can get this book here http://goo.gl/3uL52B

Karen E. Williams

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