How can I effectively market my app in a soft launch?
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I am planning to soft launch an app in Australia, Canada and New Zealand. How hard should you push products in a soft launch? And what channels can I market through to get a solid seed base?
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Answer:
You may find this helpful:
Romain David at Quora Visit the source
Other answers
The answer to your questions depends on a number variables: What is your objective? Is it a B2B or B2C app? Who are you targeting? etc... I have recently written a book on this subject called App Marketing Pro. You can check it out here: http://www.appstoremarketingpro.com/. I also run a consulting business for app marketing and online marketing. You can check out my linkedin profile here: http://linkd.in/164lShg. I'm happy to provide you with a free consultation if you're interested. You can reach me at http://[email protected]/. Good luck with your launch.
John Clancy
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