What should I do to market my book and ebook?

Based on the link you have provided, I think that what you want to do is what will help you accelerate the sales of your product as a Kindle ebook, CreateSpace paperback and Audible audio. With a focus on Kindle ebook marketing, I have two recommendations which are: The secret of optimizing Amazon visibility for a Kindle ebook is crossmatching related Amazon buyers keywords with the best (highly relevant) and less competitive sub-categories. In other words, if the keywords used for a Kindle ebook are the keywords generated by Amazon buyers themselves or keywords relating to them and the categories selected are relevant, of low competition and are very focused categories, a Kindle book is already set for the buyers eyes - quality of content and relevance to the needs of buyers are of high importance, though. So, if you ensure that those key elements are ready-set for your Kindle ebook, you are good to go with selling your Kindle ebook. By that, I think you can see what I mean by Amazon Marketing home work. The truth is that picking people around the online or offline and directing their attention to your Kindle ebook is not easy. I repeat, ...NOT EASY.  The easy thing to do is to earn publicity for your Kindle ebook by calling the attention of your potential buyers where they gather online; where they are already triggered into looking out for content like yours. Regarding getting potential buyers from where they gathered already, I cannot do without recommendinghttp://.Reddit.com. It has it own learning curve, but once you get in, learn a little, especially about rules applying to the sub-reddits you like, you will start getting connected to your buyers. I remember that your question is "What should I do to market my book and ebook?" My summarized answer is: Do your Amazon marketing homework nicely, then connect your targeted buyers where they gathered already. You will be amazed of the results A Quick Remark I have checked the product page of http://www.amazon.com/The-Immigration-Lawyer-Asylum-Volume/dp/0615783783/and I have 'looked inside' the Kindle ebook. I noticed that the chance for your ebook to be selling through the second allowed category is not made use of.  I have also noticed that your Kindle ebook is regarded as a fiction ebook and it is categorized  thus. To seize the second category selling opportunity for your Kindle ebook, there is the need for you (or your publisher) to go back to the KDP dashboard and select a path that land your Kindle ebook in a relevant, less competitive and specific sub-category in the Kindle Store. You may want to consider categorizing under non-fiction categories because your content appears more biographical in non-fiction sense. With my best wishes.

This year I've been talking to lots of authors to learn about their marketing strategy, and find a lot of commonalities: Most talked about point was consistency in sharing about their new release. Some ways were: - share on your social networks - guest blogging on an industry-related blog with good traffic - build an email list - update web site or create a book marketing page I see that you have linked your book to Amazon. If you had your own book landing page or book web site, you could do more with your reader—actually take advantage of some of the points listed above. You might check out http://Booklaunch.io - a great way to quickly create your own book marketing web site and start directing your audience to your own page instead of Amazon. Booklaunch lets you put in your book synopsis, order links to Amazon and other vendors, a book trailer and author info. You can build your email list with your book launch page as well -- especially effective for book pre-launch strategy, there is a section to capture email addresses to keep readers notified and updated. Other ideas were: - interviews on blogs or podcasts - get book reviews - get blurbs or endorsements from other writers - in-person readings in the community and book signings Best of luck to you!

Asking this question on Quora isn't bad marketing... do more stuff like this. :)