How do Google's algorithm updates affect the content marketing strategy of many marketing companies?
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Answer:
Google's new algorithm is basically favoring contents that are conversational and valuable, or simply content that can answer people's queries. If a marketing content is not really informative, it can be pushed down by contents that are loaded with information. Those types of articles that can answer questions even before the questions have been asked by the user. For example, if a user types "car rental", Google will show results that answer the questions "where to get the best car rental", "car rental prices". "starting up a car rental business" more instead of just giving a link to a company's car rental website. Hope I was able to help.
Robbie Antonio at Quora Visit the source
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