What is the size of the movie marketing industry in India?
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I'd like to know the size of India's movie marketing industry (in terms of marketing dollars spent). Details on how that money has been spent (TV, print, outdoor, digital, PR, etc.) would also help. Thanks.
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Answer:
what i know, they make more films than any country in the world including the USA, however we have a huge TV biz, and I don't think they come too close to that in India. When people where shooting film Kodak sold more footage in India than the USA.
Ken Kokin at Quora Visit the source
Other answers
Marketing these days account for nearly 40 % of the production budget. However for small budget movies (<10 cr) this percentage can go as high as 100 for marketing. In terms of spend across mediums, this is the order from highest to lowest spend TV - Print - PR - Digital - Outdoor
Punit Thakkar
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