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Is it bad to have a lead capture form on every page of a website?

  • I am helping design a website and we are debating about having  a lead capture form (enter your name and email) on every page or just having them on certain pages on the site. We have the space for the form, we are just wondering what the pro's and/or con's are to having one on every page (except the home page and blog).

  • Answer:

    YES! (But with some pretty big caveats). Before I get to the caveats, here's why having a form on every page is important: most visitors will not enter your site from the home page. They might find a blog post through a google search, for example. Therefore, if you only have a lead capture form on the homepage, you'll be out of luck. So, if capturing leads is important to you (and it should be) you need to make sure that form's in front of leads however they find your site. Of course, doing this can be annoying. Especially if they've already filled out said form - in that case, not only is the continued presence of that form annoying, it's also wasted site real estate you could better use for other purposes. The best solution, therefore, is to show different content to different visitors. Have they filled out the lead capture form? Are they a new visitor? Or a returning one? Intelligent use of cookies can distinguish all of these and, if you're motivated enough, you could code something up that displays the form to one type of visitor, but not another. And this solution will probably work if you're a small site. But if you're a large ecommerce site where getting a simple project through IT takes months ... well ... then, that won't work. Better to use a solution designed to both perform a/b & multivariate tests, and to show different content and offers to different visitors. http://Monetate.com is one such solution, and the best in my opinion, though there may be others out there as well.

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Other answers

I'll say 'NO'. The reason is pretty simple. Every page on your website should serve a purpose. It must have a strong call-to-action which let visitors take actions and improve the engagement level for them. Sometime a lead capturing form may be the best call-to-action. Now just tell me the number of serious business websites without the Contact Page? And every visitor has enough knowledge to hunt for the contact page. So rather than pasting your form on every page, think about providing proofs,  reasons and simple actions to engage them. Let them know about your website. An Image: You can also think about providing your Contact number on every page (maybe at header or sidebar) instead of contact form.

Ankit Kumar

It really depends on the structure of your website. I need more context but, obviously, there is a reason why you felt like pages related to your conversion process are paginated. Maybe that should be the first question you should ask: "Do I need multiple pages to provide sufficient information to compel users to convert?" In my experience, more often than not, the answer to this question is no. Is the flow of information linear? If it isn't, and you feel that there is a chance that a user will convert after consuming information on any of your pages, then you definitely need a lead capture form on every relevant page.

Mike Villar

A trick I use which works quite well for lead capture, is to have either a. A chat plugin from which you can initiate conversations, or b. gradually send small, discreet 'notifications' prompting actions to the customer as they browse your site.If done correctly, you avoid the obnoxious, in-your-face experience that a lot of lead capture forms adds.I had a very similar problem to you, so I decided to make a plugin that combines both a and bWARNING: SELF PROMOTION BELOW(it’s pretty sweet though..)A few months ago I was actually looking for a cheap, quality alternative to Intercom.After searching for a while I came to the conclusion that I should create my own mini-intercom, but only with the most important features, cutting away all the bloat that many smaller companies don't need and setting the price point accordingly.I built https://resend.io/?ref=What-is-a-cheaper-alternative-to-Intercom-for-startupsUI: (Updated as of 21. Jun, still many improvements coming!)Admin/backend Chat widget / customer viewSchedule or send real-time notifications to customers browsing your site We're currently in open beta (yet fully functional).If anyone is interesting, using this link will get you 1 months of full free access when we launchhttps://resend.io/?ref=What-is-a-cheaper-alternative-to-Intercom-for-startups

Mads Hargreave

I would say it's more about having a purpose for every page of your website. A random form that offers no real value on each page of the website would be a huge fail. If you are able to identify a purpose, and put an offer form accordingly on each page, it makes sense. Before I go on to answer the question here, I did a webinar that would give you some more website lead capture methods to complement forms: http://blog.leadsquared.com/5-simple-lead-capture-methods-to-increase-your-website-conversion/ Back to the question at hand, every time you design or redesign a website, you should map "purpose-offer-conversion" paths throughout your website. By that, I mean you should do three things:   a) Identify the purpose of every page (why would the user land on this particular page, what would be his search intent) - Example: You provide language training, and have different pages for the different courses. Someone looking for a French course would land on your French Language page. b) Identify and place an offer according to that purpose on the page (it can be in the form of a lead capture form, or a simple CTA button that leads the visitors to a landing page.) - In the previous example, you can put an offer about a week's worth of free French classes. c) Make sure that conversion paths are not broken (links work/forms work/that you give what you offer.) So, yes if you are able to do this for all the pages (while adding value), you should do it.

Meenu Joshi

It will be good to have a lead capture form on your website. You will allow your every visitor to contact you just via through forms from every page of your website. Just, you need a fine engaging tool for it. And no worries, the form will not occupy huge space, instead it will look very cute on your webpages. Yes, you can put tabbed widgets. It's a form widget, would be available on each and every page. It's a small button that will be displayed on your website. When you click on that button, the form wil going to be appear in the lightbox window. It's quite innovative and would not look clutter on your website. You would know more about it down here in the following post: http://www.formget.com/grow-your-email-list-with-tabbed-contact-form-boost-conversion-by-lightening-fast-speed/ Thanks Warm Regards.

Preeti Singhal

mix it up with 2 step opt in pages it's a link or button that someone clicks and a form pops up (not another website) or just use Aweber double opt in process. Here is my tutorial on how I use lead opt in with Aweber without capture pages http://www.lawrencetam.net/how-to-convert-a-lead/

Lawrence Tam

Yes, its looks bad to see a lead capture form on every page as a visitor and also it wastes the real estate of the web page. You can not build ever scrolling pages to display your content as most will not even scroll it once, so eventually you are loosing them before even try to get their attention. Landing pages are supposed to have a lead capture form (and home page of a website gets the highest page views) so apart from them it is not wise to have a contact form on other pages though you can put a link, which leads to them to a web form.

Tushar Bhargava

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