What is the best way to use LinkedIn if you're not job searching?
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As a PhD student, I won't be actively looking for a job for another 18-24 months but would like to make better use of LinkedIn. However, given I can't really accept job offers while I'm still in the process of doing a PhD, what is the best way to use it?
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Answer:
I'm going to suggest a slightly different angle to using LinkedIn outside of job searching or networking (both valid and valuable uses of LinkedIn) -- establish the following for yourself: Expertise --> Credibility --> "Personal Brand" Right now you have the ability to proactively consider what is the particular expertise you want to be recognized for. I realize the answer may be "chemical engineering" but that's too broad and general. You can be in a room with 100 other chemical engineering PhDs. What will make you stand out to me, if I were an employer / potential business opportunity / future colleague? You can start by filling out the blank -- "I am the chemical engineer who ________ better than 99% of the population."Whatever you fill in the blank, use LinkedIn discussion groups and occasionally "Answers" (I don't really like those but some have found those useful for this purpose) to establish not only your expertise but your unique "flavor" or "value" of expertise to both a niche (your future employers) and wider (your future business colleagues including ones you'd never imagine could offer you jobs) audience. Credibility and personal brands are natural outgrowths of your demonstration of expertise, based on your unique style and value, to your audience. Here's a list of specific actions I've taken via LinkedIn (keep in mind that I do not use it for employment and I don't even use it for "networking", I use it specifically for establishing subject matter/process expertise-driven personal brands, in the order of effectiveness: Participate in topic specific discussion groups [learn to ask engaging questions, the kind that gets you dozens of comments, it's an important skill to have in general] Create your own group if and only if you have a vision for what existing groups cannot fill and you have a plan of action to make it successful. For example, I created an alternative PhD careers group when I decided that I have something unique to offer that remains a largely unmet need even when there are many such career groups, and within 2 years the group attracted over 800 members. In addition, the group discussion topics are not a series of "check out my blog" links but substantive, advice-driven discussions. That's the value and that becomes a differentiating trait in my personal brand. Engage in specific conversations via LinkedIn mail/email with those whose comments make you want to get to know them better. I've made the most solid relationship contacts this way. Engage in polls asking questions relating to your expertise/interests -- create polls [I've only done this 3-5 times] Participate in LinkedIn "Answers", although if you ask me, I'd rather spend the time here answering Quora questions like this one. I've tested using this and found too many fake/spammy questions and haven't spent much time pursuing this feature. By the way I'm going to use this answer as part of a career seminar I'm going to be giving in August to an audience of PhDs... how did they find me to invite me to speak? Through my LinkedIn group.
Jane Chin (é³çé¦) at Quora Visit the source
Other answers
Professional stalking. LinkedIn provides useful context for most people you'd interact with professionally, so you can get a sense of how you can best do business with them. It's largely guilt free since people only put information on LinkedIn that they are comfortable sharing with a broad audience.
Nick Nguyen
Use Linkedin for its intended purpose.....networking. Depending on what PhD program you're in, you'll go to conferences, seminars, get togethers, when you interact with people, mention that you're on LinkedIn, you'd like to keep in touch so as your research progresses, you might need assistance in the form of collaborations, job resources, etc. Phrase it in a way where it helps them as well and you'd be surprised at just how quickly people respond in the affirmative.
Melinda W Hohler
As a recruiter I spend a lot of time procrastinating on LinkedIn. One of my favourite games is spending my time finding and adding strange skills to my profile to confuse my connections and network. http://mashable.com/2013/03/04/linkedin-endorsements-weird/ ....sometimes I take it a step further and add odd skills to friends and colleagues profiles. The problem is people return the favour - Check it out (http://uk.linkedin.com/in/tristramrevill/) - âTime Travelâ is my favourite!
Tris Revill
Having being a phd student myself before, I think there are two LinkedIn features that would be very useful. 1. Event page: Many conferences have event pages on LinkedIn. You could sign up there and see who are attending the conference, which makes it very easy for you to connect with conference participants. 2. Groups: There are a huge number of groups on LinkedIn. Mostly likely you would find a number of groups in your field of research. You could join the groups for discussions. Often there are job announcements in the group as well. You could also create a group for a conference, which is useful when people want to continue to discuss certain topics in the conference. At a minimum, establishing a LinkedIn profile enables potential employers to find you. You never know when a job opportunity might be knocking at your door.
Baoshi Yan
Even though you are not job seeking now maintaining an active network is one of the most important things any professional can do. I treat LinkedIn as if I am always job seeking. As part of this is helping those in your network find employment. Remember that people will not forget this act and it could lead to opportunities down the road for you. Also the companies that you place your networked contacts into will appreciate it and that will help you maintain an active and thriving professional network.
Kris Kenyon
Benchmarking yourself against peers and colleagues. Setting goals.
Miguel Paraz
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