What is the average user retention rate of free iphone apps and how does that compare to that of paid iphone apps?
-
I'm trying to understand what the average retention rate is on free and paid apps on iPhone and if it's better to launch a paid app because the user retention and engagement is much higher.
-
Answer:
In my opinion, you are better off with a paid app. People will value it more, be more likely to rate it better, and use it longer. Several ad/analytics networks have published statistics to that effect. Plus, with a paid app you are paid upfront, you don't have to rely on (very) iffy ad revenue.
Benoit Maison at Quora Visit the source
Other answers
I have submitted a number of free and paid apps. The free ones train spelling, and they show links to my paid apps, that train reading and writing. My experience is that the ratio between the free and the paid apps is about 6 percent. Each time I update the free apps, they drive some additional sales of the paid ones. The revenue is not great, but it has been pretty stable over the last year, in spite of not having done changes for about 7 months. The apps are stand alone, not in-app purchase. After I started submitting the free apps, the sales of the paid ones increased by a factor of 5. Right now I work on new and improved versions of both the paid and free apps. They will be updated to the iOS7 level, have new graphics and sentences and use animations. This will make them more interesting to work with. Furthermore, my future apps will be universal, running nicely on iPads, iPhones and iPod touch devices. They take longer time to make, but they surely are also much easier and faster to maintain. About 30.000 of my free apps that people already downloaded should work nicely as (free) advertising.
Ole Petersen
Related Q & A:
- What is the average hourly pay rate of a pool lifeguard in Canada?Best solution by payscale.com
- What is the best Craigslist search tool, either free or paid?Best solution by answers.yahoo.com
- What are some good iPod/iPhone apps?Best solution by wiki.answers.com
- What is your average insurance rate?Best solution by carinsurance.com
- What are THE BEST iPhone Apps?Best solution by wiki.answers.com
Just Added Q & A:
- How many active mobile subscribers are there in China?Best solution by Quora
- How to find the right vacation?Best solution by bookit.com
- How To Make Your Own Primer?Best solution by thekrazycouponlady.com
- How do you get the domain & range?Best solution by ChaCha
- How do you open pop up blockers?Best solution by Yahoo! Answers
For every problem there is a solution! Proved by Solucija.
-
Got an issue and looking for advice?
-
Ask Solucija to search every corner of the Web for help.
-
Get workable solutions and helpful tips in a moment.
Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.