What is the best workflow & set of tools to perform an SEO visibility & reputation management audit?
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Our company is promoting the usage of a certain ingredient in various products. Our own website & PPC campaigns as well as the PPC campaigns & websites of our official resellers are conveying the correct usage of our ingredient. However there are many illegitimate resellers that dominate the SERPs for certain keywords & seed a wrong message about our ingredient. What would be a) the exact workflow to automatically scan the SERPS for 1000+ of our targeted keywords & identify negative or illegitimate websites ranking on the first page. b) which SEO tools would be recommended to support the research
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Answer:
I use Raven Internet Marketing Tools for all of my clients. It will track keywords, PPC campaigns, content marketing, Ilinking, I mean, just everything. You can research keywords with it, and so much more. It's the best tool I've used to date. It will even prepare reports for your clients once a week. I like it a lot, and you can get a 1-month free trial to kick the tires. https://raven-seo-tools.com/. I've been using it for about four months now, and it's pretty awesome.
Pat Marcello at Quora Visit the source
Other answers
Use http://WebPosition.com. When creating a report, enter your legitimate websites as the Primary Domain and Subdomains or Related URLs to Check (screenshot http://screencast.com/t/DUGQMs5MRxs). The report can be scheduled to run once or as often as you'd like (http://screencast.com/t/uMDwDMbTs). "Competitors" will show up in red in the results. You can select multiple search engines, and decide how deep to go (from 10 results to 100 - http://screencast.com/t/m3iwgfQiG88). We use WebPosition constantly and love it!
Nate Dame
If you already know your competition and just want to track all of them against a database of keywords you want to keep an eye on, I use AWR http://www.advancedwebranking.com
Sean Dawes
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