What kinds of B2C business rely most on direct sales?
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For example, Insurance companies and telecommunications companies will cold-call consumers to try selling new products or product upgrades. What other business rely on that kind of sales?
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Answer:
We have tried to classify all industries but there are simply too many - starting from classic MLMs that sell personal care products or health supplements till one level distributorships and resellers that have started their independent business reaching out with all types of consumer demand products. My best guess is that it will become more and more popular. But it's impossible to reduce the term of direct sales to simple cold calling. Those days are over. The method implies selling directly to consumers via an independent or inhouse salesforce. The more advantages the corporate can provide to them, the better. Our offer for partner sales enablement is a fully managed website program for co-branded companies: http://empowerkit.com/.
Vaira Avota at Quora Visit the source
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