What does an advertiser actually do?

What is the average revenue per advertiser for Google?

  • In other words, how much does the average advertiser generate for Google (or comparable search engines/ad networks)? I'm *not* looking for a revenue per end-user in this instance.

  • Answer:

    Josh McFarland, ex Google Ads product manager, estimates that there are currently 2.5 million advertisers here - Google generated $10B from advertising last financial year. Therefore at a rough estimate, the average revenue Google generates per advertiser is $400.

Peter Petrovski at Quora Visit the source

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Other answers

$10billion/2.5 million advertisers is $4000 and not $400!

Venkat Ramana

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