How do you generate leads? I work with a SAAS firm and working in sales and marketing. If an interviewer or anyone asks me how do you generate leads, What should be the answer or how do I answer that? I actually generate leads by many ways but don't know how to say that. Please help

Is your product B2B or B2C? In general the main tools for inbound marketing and lead generation are: - Website, SEO, Landing Pages - Content Marketing - create a blog with industry specific topics that addresses the pain points of your target audience. Create various CTAs (ebooks, white papers etc) that the visitors can download by inserting their contact details (that is a good way to start building your email database) - Email marketing and lead nurturing - Social Media - Public Relations - Paid Advertising (banners, sponsor ships,  re-targeting, social media etc.) - Events / trade shows I find that Hubspot has extremely helpful content on this topic. For example: http://offers.hubspot.com/lead-generation-introduction

Start by building some valuable content that you can share.  Make it educational, simple to understand and feel like they got something for nothing.  Create a landing page with Instapage http://www.instapage.com/?utm_source=forum&utm_medium=engagement&utm_campaign=Forum+Comment , put that content behind an optin form Create the content, and then deliver it via a pdf.. Use Marketing Market http://www.marketingmarket.net/ to make the downloadable content look good and then setup an autoresponder email campaign to stay in touch with your audience.   and then nuture those leads.

Hi, Well, you haven't mentioned the type of business you are into.. But if you think that your target audience is the internet users then you may practice the following exercises : There has to be a good combination of your social presence and email marketing campaigns. You may consider the following practices : Fully Automation : Your website should have many automated features/facilities.Website should also have "email opt-in form", which will be automatically come to subscribers list, and automatically "welcome email" will be fired. Social Presence : Make your presence in social media (facebook, twitter, youtube,Linkedin, slideshare, blogs, etc) Continuous Engagement : Talk to your perspective customers, listen to their queries, reply to it. Make sure that they are "engaged" with you. Email Campaigning : Once you build the genuine Email list of your audience through above practices you may start Email Marketing ( an effective Email Marketing can fetch you 40x RoI ) You may check here - http://www.sales-push.com/ to get the clarity on Email Marketing, its effectiveness and how you can do Online Marketing Promotion within your budget. Thanks.

You can answer by saying you have various way to generate lead depending on the SaaS speciality. SaaS website marketplaces/ directory likehttps://crozdesk.com/ Content marketing via blogs, website specialized in the industry. Influencers endorsement / guest blogging Social media with targeted audience on Twitter, Linkedin and Google+, Facebook (lists, groups, communities). Forums like Reddit

I am a java web developer and learnt lead gen due to necessity. I am able to generate quality leads for self use and for clients.mandatory things that produces quality leads in a week or so Use responsive website Use schema markup in contact us page and microformat for product pages Use wplocalseo plugin Have atleast 5 pages and 5 blogposts. Check sitemap xml is current Make sure that all pages and posts has unique title,url,description,keyword(not relevant) Make sure that title has city,state name .zipcode Submit sitemap,geo sitemap in google webmaster central Build backlinks to posts and pages Collect all above urls for usage in 247pinger com or lindexed Ping daily. Make sure that atleast one photo is used in pages and posts Thats it. Dont miss any step as above.or else you wont get lead. For longterm benefit use optin and email marketing as said above

You have to do something unusual in your industry to get noticed. Make a campaign which is completely unique.Try building a campaign which gives a social message - this get shared easily in the internet. -------------- http://sachingkulkarni.com

I feel this is an easiest question that I sales guy could answer. I am not a sales guy but will try to answer what I can. 1. Tell the interviewer about the tools, platforms, softwares or any other social media that you use to generate leads. (I have heard from a sales guy that there are many websites through which leads are generated but the company has to subscribe for each of these websites) 2. Tell the interviewer on what basis you define your lead search. Location, type of business, annual turn over, no. of employees working, start ups, etc.. 3. Again u can tell him how you filter your lead to choose for a sales call, may be based on the turn over, type of business or based on locations, etc.. I think this would satisfy any interviewer. But depends on what they would be looking for in an interviewee's answer.

Great Question . With over multi-million companies offering the same service  , it becomes quite difficult to stand out of the competition. Undoubtedly, pull marketing always have great rewards but so is the intensity of the competition which is quite tough to be on top page of google, running google adwords irrespective of how well you plan it , your competitors are always after your ass to burn your wallet by clicking on it themselves. you can try with SEO, SMM etc . Other things you can try can be freelancing sites or scrapping through craigslist. Linkedin is again very powerful source or the local meetups. If you want to have targeted leads in your local area for offering web design services, you can also try http://leadpot.com.

what you are selling Products or services? I  will suggest you the following steps---1.create a crowd or join a crowd whichever is possible Ex-forums,discussions,groups related to your Service offerings 2.Engage them often with interesting facts, findings,news feeds,create a buzz in the crowd,give solutions to the queries as a moderator(No sales pitch) 3.Conduct social media campaigns,email campaigns to the right target audience 4.Analyse the outcomes ie clicks,opens,positive,negative,warm responses Based on the analysis ,you can modify the marketing strategy  5.Conduct Webinars/seminars often ,which will fetch you more leads 6.Give a try to RFP,RFQ,RFIs Things should be kept ready before marketing 1. Engaging Website with whitepapers,case studies etc 2.Campaign content 3.Email content 4.Social media content Last but not least,Cold calling team should hit the nail on its head at the right time. Finally,Team work matters..All the best!!! Valuable Inputs are  always welcome :)