Find solution
What is marketing and its roles?

What does Google look for in filling Product Manager / Product Marketing type roles?

  • I'm especially interested in knowing about Product Manager / Product Marketing type roles. In terms of the skills/fit they look for in employees in general, rather than any specific programming expertise.

  • Answer:

    As mentioned, these are two very different roles. When I was there, to be a PM you almost always had to have a technical background -- they eliminated Business PMs at least five years ago (I'm assuming they haven't brught them back). PMs typically had experience managing people at Google or came in from an acquisition where they were previously running a team and product. has a great post on what he looks for in a PM, and while he's speaking for himself and not Google as a whole, I'd venture a guess that there are a lot of similarities: https://www.kennethnorton.com/essays/productmanager.html. To be a PMM, you typically don't need nearly as extensive technical chops. Generally you're less in charge of product direction as much as you're in charge of product framing and positioning (ie marketing). As mentioned, they're pretty different roles.

Charlie Kubal at Quora Visit the source

Was this solution helpful to you?

Other answers

and made some good points, and I'll add my take here: Product Manager (PM) Communication skills: Yes Cultural fit (aka "Googley"): Yes Product design skills: Yes Technical skills: Yes Analytical skills: Yes Strategic thinking: Yes Creativity: Yes, but as it relates to product design Product Marketing Manager (PMM) Communication skills: Yes Cultural fit (aka "Googley"): Yes Product design skills: Not usually Technical skills: No, but may require technical understanding especially for Google's solutions for enterprise software. Also PMMs need to be adept and comfortable working with technical team members. Analytical skills: Yes, but not to the same extent as a PM Strategic thinking: Yes, but as it relates to marketing Creativity: Yes, usually as it relates to marketing. And some as it relates to product design. Additional skills that Google looks for in both PM and PMM candidates: project execution, cross-functional leadership and customer focus. - Lewis Lin Author of http://quicksheet.co/products/decode-and-conquer-answers-to-product-management-interviews-second-edition

Lewis Lin

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.