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What is the relationship between direct marketing and customer relationship management?

What constitutes customer relationship management?

  • Prashanth shared some important points. When most people think CRM, they think of software that helps you manage the entire customer lifecycle, from lead to opportunity to customer to post-purchase service. However, many experts will tell you that it takes more than software, CRM goes beyond technology to include the people and processes involved at every point in the customer relationship. Here's a blog that you may find helpful: http://blog.claritysoft.com/what-is-crm

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    Know who your current and potential customer is (hitherto known simply as 'customer') Engage the customer and "manage" all touch points with customer Know what customer is telling you and about you directly and indirectly Know your own performance against your stated objectives regarding customer I wrote a lengthier post at http://crmcog.com/constitutes-customer-relationship-management/

Prashanth Krishnamurthy at Quora Visit the source

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Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.

John Rash

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