What is a business, revenue, and advertising model?

What is Practice Fusion's business model?

• Chris Anderson, editor of Wired magazine, wrote that Practice Fusion's main business is in fact selling patient data. See his 2009 book called "Free, the Future of a Radical Price", page 104. The graph about Practice Fusion shows that licensing software would net $100M, while selling patient data would net $250M in revenue. For a number of years, Practice Fusion's CEO openly said things like: "Every healthcare vendor is selling data.” See: http://www.healthcareitnews.com/news/practice-fusion-expands-shows-signs-rapid-growth Claims that Practice Fusion's business model is selling ads is a diversion. Practice Fusion's main business model is selling sensitive, easily identifiable patient information without consent to any willing buyer---not to legitimate researchers. Why not study the effects on patients of doctors and vendors who sell their data without informed consent? The offenses committed by this vendor include unfair and deceptive trade practices, misrepresenting the real sources of revenue, violating Americans' strong rights to health privacy, and creating a records system that violates medical ethics. Practice Fusion's CEO has changed his story about how the company makes money from selling patient data to "advertising" revenues.

• Answer:

  Practice Fusion is the largest physician-patient community in the US, serving over  115,000 active healthcare practitioners, as well as over 81 million patients.  We are connected to over 70,000 pharmacies, 400 laboratories, dozen of imaging centers, and device manufacturers making us the most connected healthcare platform in the US. Each of these constituents partners with PF to connect to the platform in order to receive orders from our users (think how retailers pay Amazon to connect to their market place).  Pharma partners PF to engage doctors in conversations about specific treatment therapies, as well as leverages our Insight offering to understand real-time market trends about their market and how and when practitioners are using their drugs. The product can be viewed here: https://www.pfinsight.com/ We do not, and never have, sold identifiable patient information.  Also, the source to the quote you have posted about me is not accurate.  It would be appreciated if you update it.