What is the market research?

What is the single thing you would like to be discussed if we want to accelerate technology transfer of research into the market?

• This year the workshop on Innovation organized during Digital Agenda Assembly- Dublin,  will focus, among other issues, on how to speed up the transfer of research and innovation to the market. It is well known that European excellence in research is not reflected on the market positioning. It is still cumbersome and slow to transfer knowledge from universities to companies.  In you experience, which is the single thing that should be discussed if we want to accelerate this transfer of research into the market? Do you have any experience on how  easy/ difficult is to create a company to commercialize research results? What are the main bottlenecks?

• Answer:

  Enabling a simple cost effective way for businesses to adopt technology through licensing of patents could make a huge difference in addition to marketing the technologies so that more businesses are aware of them. Today if I need technology I research online to see what is available and in what form before choosing development options. Licensing a patent with some details around ongoing development services could make a significant impact on the adoption of new technology coming out if research labs.